Today, Oak City Communications is just me – Coleen Hanson Smith – plus an extended network of exceptional colleagues I’ve worked with over the years who I can call on as needed.
My goal is to help organizations that don’t have the marketing resources they need to achieve their goals – without the commitment that comes with hiring someone full-time.
After nearly 20 years of working in both agency and in-house marketing teams, I understand how hard it is to find reliable, talented freelance support when you don’t know where to start or the workload gets overwhelming. I’m not flaky, I don’t need babysitting or hand-holding and I can deliver exceptional work – quickly and with little direction. I’m passionate about what I do and I only work for organizations that I truly believe in, thus my focus on select niche areas – all of which I believe provide value to our community, humanity and/or our local economy.
I graduated from North Carolina State University (self-funded) with a bachelor of arts degree in Communications and a concentration in Public Relations. From there, I spent more than five years working at local PR/Advertising agencies including BtB Marketing Communications, French/West/Vaughan and RBW Advertising – a blur of long hours and a barrage of awesome clients I credit with inspiring my unwavering work ethic, creativity and passion for marketing.
From there, I joined the in-house marketing team of former client, WakeMed Health & Hospitals where I’ve spent the past 13 years learning the complexities of health care, the incredible value of internal and stakeholder communications, and the thrill of developing meaningful, clever marketing campaigns for one of the best health care systems in the country (yes, I am biased).
For all the nitty-gritty details, check out my LinkedIn profile.
The name Oak City Communications comes from my obsession with all things Raleigh and my passion for the incredible treasure we have here – a beautiful landscape and climate, a thriving economy, rich with arts, education, great food and a bunch of really great people. My family and I (which includes my husband and three young children) are truly fortunate to call Raleigh our home.